Strategic management of technological innovation

di Schilling Melissa A. | McGraw-Hill Education 2022

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Descrizione

Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

Dettagli

  • Autore:
  • Editore:
  • Collana:
  • Anno edizione:
  • Schilling Melissa A.
  • McGraw-Hill Education
  • Economia e discipline aziendali
  • 2022
  • In commercio dal:
  • Pagine:
  • Lingua:
  • EAN:
  • 9 agosto 2022
  • 349 p.
  • ITA
  • 9781265073350

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